Lesson 9: Be Convincing
In this lesson, we will practice using convincing language. This can be incredibly helpful when you want someone to agree with you. For example, when you ask your boss for a raise, or when you want your boyfriend to eat something healthy instead of just pizza … again.
Compare the following examples.
It stands to reason that using digital ads will increase our brand visibility with our target audience in this area. Our market research shows that a similar campaign last year increased visibility by 18%. This is a good opportunity, but we have to move fast.
I’m not a vegetarian, but for me, eating more vegetables definitely made me feel more energetic and a lot lighter too. In fact, the last time I had a checkup, my doctor said my cholestorol was better too. I still love some juicy ribs once in a while though.
Key Language
• Logically, with a bigger budget, we can reach more customers.
• Considering customers want faster deliveries, it follows that express services will be popular.
• It makes sense that sales of cold drinks will increase in summer.
• Research shows that these tires are safter in rainy weather.
• More than 75% of customers responded positively to the price change.
• The employee survey revealed that most most people prefer working in the office.
• This opportunity won’t last long.
• They sooner we start, the easier it will be.
• We only have a little time to take advantage of this opportunity.
• In my case, I wanted to get a better job.
• Personally, I’ve never felt better.
• Here’s how it helped me.
• According to my dentist, flossing is essential.
• Most teachers agree that curiosity is important.
• A 2023 study showed that most people need regular light exercise.
• Try it. If you like it, great. If not, that’s OK too.
• If yoga looks hard, maybe start by stretching.
• If you want, you can come to my gym with me.
Assignment 9
Now it’s your turn! Write about a topic of your choice in the form below. Use language from today’s lesson to convince me of your idea. Say as much as you can. When you are finished, we will send you feedback. Study the feedback and be ready to talk in class!
